IMG_8717.JPG

I'm Mike Robinson

Aretha Franklin taught me everything 
about being a good copywriter

Treat people with respect.
Give 'em something they can feel.
Think about where they're coming from.

Because copywriting isn't just about selling.
It's about emotional intelligence.
Meaningful conversations. Real empathy.
Learning how a customer's casual fandom becomes true religion.
 

Don't get me wrong. Scoring sales with words is a big part of what I do.
Understanding the customer journey is how I get it right.

What I Do

Good writing builds relationships. 
I help you open hearts and minds with clear, concise, copy that
starts conversations, breaks down walls, and proves credibility.

 Here's how I do it:

 

 
 
 
 
 
 

Copywriting

Digital

Print/traditional

Conceptual thinking

Marketing

Content strategy

Voice and tone consulting

Integrated campaigns

Editing

Copyediting

Proofreading

Authenticity checks

Resume

 Experience HIGHLIGHTS

Senior Copywriter
Circa Healthcare Advertising

January 2016 – Present
Exton, Pennsylvania

Lead Content Writer/Experience Designer
Red Privet, LLC

September 2012 – January 2016
Harrisburg, Pennsylvania

Senior Content Developer 
Hair Direct, Inc.
August 2009 – December 2011
Bainbridge, Pennsylvania

Writer
Vanguard

May 2000 – February 2008
Malvern, Pennsylvania



unspecified.jpeg

Contact

I'd love to talk to you

 

We'll kibitz about reaching your goals, helping your customers, and how good words can make both happen.